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Way Too Skinny - German Mag Brigitte Won't Hire Skin and Bones Models Anymore

Thin isn't in anymore at German Fashion Magazine Brigitte. Germany's most popular women's magazine announced it is banning professional models from its pages in favor of "real women" in an attempt to combat an unhealthy standard of rail-thin beauty that it says has left its readers feeling disconnected. Editor-in-chief Andreas Lebert says he is "... tired of Photoshopping weight back on models".



Lebert said the move is in response to readers saying that they can't relate to "protruding bones" from models who are dangerously thin. "We will show women who have an identity - the 18-year-old student, the head of the board, the musician, the football player."

This isn't the first time the subject of skeletal models has come up. In 2006 the fashion world reeled from the deaths of models who dieted to extreme. At that time Spain banned models weighing less than 111 lbs. from Madrid's Fashion Week, and Italy followed suit in Milan.


21-year-old Brazilian model Ana Carolina Reston died of anorexia in November 2006, weighing 88 pounds (40 kilos)



In 2004, the Dove beauty products company launched its own "Campaign for Real Beauty" that included print and billboard ads showing "real women," of all shapes and sizes, posing in their underwear.
January 2007, Spanish shop window dummies were enlarged to reflect a size 10 vs. the standard size 0.
Also in 2007 the U.S. Council of Fashion of Designers of America issued voluntary guidelines to curb the use of overly thin models.
April of 2008 French fashion industry leaders and advertisers signed a separate voluntary charter on promoting healthier body images.
In September 2009, American Glamour magazine was applauded after publishing a picture of "plus size" model Lizzie Miller, without Photoshopping the image.


Ralph Lauren ad featuring Filippa Hamilton, Filippa Hamilton unretouched

American fashion house Ralph Lauren is under fire for Photoshopping an ad featuring model Filippa Hamilton so much that her waist actually appears smaller than her head. Hamilton goes on to say that she was fired from Ralph Lauren for being "too fat." A Ralph Lauren spokesperson released a statement saying that their relationship with Hamilton ended "as a result of her inability to meet the obligations under her contract with us."



From a Ralph Lauren spokesperson,
"For over 42 years we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman's body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately."

More at German-language site: http://www.brigitte.de

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Filed under: Photo News October 29, 2009
 
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