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Economic Forecast Grim, But Not Hopeless

Photography has always been a broad and competitive field, requiring special skills and vision from persons wishing to be successful. In today's tumultuous economic atmosphere, photographers must offer quality products/services and have a thorough understanding of current technologies in order to survive declining revenues.

It will not be enough in 2009 to continue with a business-as-usual mindset. Photographers, designers, and developers will need to be faster, even more cost effective, and able to provide laser focused service to their clients. Staying on top of tech innovations will be the key to who makes it and who becomes a casualty.

The international economic turmoil provides an opportunity to creative thinkers. Searching out and implementing new ideas, methods, hardware/software, whatever it takes to take an economic lemon and turn it into lemonade. Smart photographers or designers will have to offer a fresh take on old issues, replacing or blending tried and true methodology with new and improved innovation.

Finding a new niche, a new version, new clients, new products, or new methods is imperative for successful business owners or freelancers. Being able to separate oneself from the pack is the only way to survive. For a look at some specific ways to improve your bottom line visit Dan Heller's Photography Business Blog at http://danheller.blogspot.com, Monday, November 03, 2008, "The Economics of Migrating from Web 2.0 to Web 3.0".

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Filed under: Photo News December 04, 2008
 
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